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Costcutter own label
The Costcutter own label range consists of around 200 lines featuring ambient products and the best sellers come from the key destination categories, such as soft drinks, crisps and snacks. Own label is also present on bread and milk, obvious key volume drivers within the convenience-retailing arena.
Chill and Freeze own label equivalent comes from Nisa Todays Heritage range, which provides a broad product support in both of these areas.
An own label offering is crucial for every progressive independent. The Costcutter philosophy towards own label is to provide retailers with a competitively priced, quality brand alternative in key groups, providing cash margins for retailers, whilst contributing to the image of the store.
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