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Costcutter Digital Radio
Costcutter became the first symbol group to establish its own in-store digital radio station. Costcutter Digital Radio is transmitted direct to stores seven days a week, 365 days a year, 24 hours a day. Playing hits, past and present, hourly news and weather bulletins and live broadcasts, this exciting marketing tool is developing into a great success and has become very popular with consumers and employees alike.
Aside from creating a pleasant atmosphere in-store, CDR also strengthens the impact of promotional offers, giving out details and reminding consumers of the many savings to be made.
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